Interviewer’s Note: We all know about mega social sites for professionals, like LinkedIn, but what about smaller, niche groups? In speaking with author Matt Patterson, we discussed the use and benefits of groups that cater specifically to one profession; in this case, writers. Read on to learn how niche groups & Twitter helped Matthew successfullyContinue Reading
Corey Tells How Twitter Played a Role in Starting his Winery
Interviewer’s Note: Here’s another fun entrepreneurial business- a winery, founded by Corey Nyman after years of experience in the hospitality industry. We checked in with Corey to learn more about what inspired him and how social media, particularly Twitter, played a role in building his business. Hi Corey, welcome to the Pluggio Blog! How doContinue Reading
How Russell Uses Social Media to Promote His Novels and Promote Readership
Interviewer’s Note: One thing I’ve most enjoyed about writing this blog is meeting the whole range of what “entrepreneur” means in today’s world. Most people likely think about people inventing new products or creating a new company, but what about the less obvious, yet no less relevant, variations out there? A novelist surely fits theContinue Reading
How Cypress Media Uses Social Media to Promote Its Many Facets
Interviewer’s Note: When I first began following Cypress Media, I was interested in how many different services they offered, and wondered how they did it, and how they promoted all those branches. So I spoke with founder Randall Whatley to learn about how it was done. Hi Randall! Welcome to the Pluggio Blog. Tell usContinue Reading
Find a Brand Influencer for Your Business: Clive Explains How
Interviewer’s Note: We’ve heard a lot about the power of blogging regularly to get your message across, but today we’re studying a slightly different tactic: brand advocates and influencers. Simply put, it’s word of mouth for the marketing world, but there are many ways to harness its power for your business. But how do youContinue Reading
Twitter Newcomers: How To Form Your Social Media Strategy
Interviewer’s Note: I met Jay while perusing my Pluggio follow suggestions. Though e was fairly new to Twitter, I saw that he was quite a business veteran in general, and wanted to see what he thought of social media so far. Hello Jay, welcome to the Pluggio Blog. How do you describe your business? IContinue Reading
What Does Having 8,000 Twitter Followers Do For Your Business?
Interviewer’s Note: It’s fascinating that we can create massive networks catered to our work, hobbies, and interests. Instead of a close-knit circle of friends or colleagues, you can now draw on the resources of thousands of people, and it’s never before been easier. I spoke with Jesper about the work he does, and how itContinue Reading
How Do You Build Your Brand? Shannon Tells Us and Explores What Drives Consumer Culture
Interviewer’s Note: Sometimes I like to take a break from talking with entrepreneurs about how they use social media, and get a fresh perspective on the topic. Who better than to speak with than the consultants and experts? One such expert is Shannon of “In Your Head“, who shared some very useful insights. If youContinue Reading
How Kyle Is Preparing to Launch a Startup and Lay Social Media Groundwork for it
Interviewer’s Note: Here’s an interesting approach that we’ve never before explored on the Pluggio Blog. Most people create a business, and then delve into building their social media relationships afterword. The team at MarketingApes is turning that on its head: they won’t launch till March 2012, yet they have already built a following of 50,000Continue Reading
Jim Tells Me How He Uses Twitter to Hone His Social Marketing Strategies
Interviewer’s Note: One of my favorite parts of exploring Twitter is pursuing unexpected avenues that the network takes you. Case in point: Today’s interview subject was introduced to me from a previous interviewee. I met AthensPC when computer technology colleague Christopher Flood, who I interviewed back in November, told them about Pluggio and they DM’edContinue Reading
